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Future Shop closed a number of stores in Canada this week (including my favourite location which was only open for 17 months!). Their business reason – showrooming. What’s that? People come to their store, talk with a salesperson, figure out which product they want (especially big-ticket items), then leave the store and make the purchase online at a discount. Makes sense; doesn’t it? Business is changing in ways that we aren’t imagining. We must open our eyes or else.

QUESTION:

What can you learn from "showrooming;" how are your customers changing? How are their options changing? How are their behaviours changing as a result of new possibilities? How are you staying on top of how they think? What one question will you ask your team this week to open your organization's eyes to evolving customer behaviours?

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