Watching the tech firms introduce new products is exciting. It’s cool to see that they’ve figured out what we’ll need (or at least what we’ll want) before we even know it ourselves. And they make it come alive! Each of us needs to watch for that in our our sphere – we could easily get beat by folks who are thinking about what our customers will need tomorrow, next year, five years from now and beginning to design, even engineer, those solutions today.


How much time will you set aside to think about what your customers will need/want five years from now? When….specifically? Who will you get to join you in those conversations? How will you follow up? How often? Honestly, how will your organization’s offerings be different in 2022?

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