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Originally Published March 14, 2011

It seems like we are obsessed with answers. Innovation and creativity are not founded on great answers; they arise from challenging, unique, insightful, bold, even irreverent questions. We must spend more energy shaping our asks and less struggling with the responses.

Question:

What must you do to give up the notion of right and wrong answers and focus on each specific question? What changes for you this week if you evaluate your people based on their questions not on their responses? What changes for them
?

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