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I’ve had enough of cumbersome, convoluted, confusing websites. Come on. It’s your brochure, your display window, your showroom, your customer service department. It’s your personality, your character, your values, your promise. Here’s an exercise – visit a few sites of others in your field; look around as a customer not a critic. What’s the ease factor/frustration factor in getting around?

Question:

Now go to your own site… be a customer… does it feel like you? Now… is it simple to navigate? Is it easy to buy your product or access your services? What’s the ease factor/frustration factor? Go one step further – when you are talking to outsiders this week (anyone who doesn’t work for you) ask what’s their frustration factor with your site? What will you do with the feedback?

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