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Originally Published June 21st, 2010

Many of us have tried to broaden our appeal to different multi-cultural groups by having our materials translated into their language. I wonder if things would change if we applied that cross-cultural thinking to the different generations we work with. What if we got a translator for Gen X, for seniors, for children?

Question:

If Gen Xers heard your message in their language, what impact would be possible? Who, inside or outside your organization, could translate your messages for under-35s? What one message will you start with to test this out?

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