How do you find ideas? Where do you look? Who do you brainstorm with? Who gives you advice? If you’re like most leaders, you look in logical places, you ask the questions you know, and you talk to the right people… likeminded folks who share some history with your organization or your industry.


Forget the right people… what if you asked the wrong people for advice? What if you invited the wrong people to brainstorm with you and your team? What ideas might you discover with the wrong people? Who are the wrong people? Just how wrong are you prepared to go?

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