Create online buzz…leverage early adopters…link your business to social good…find new ways to access capital – okay; how? Elon Musk showed us again Thursday when he introduced his new electric car, the Tesla Model 3, for delivery in 20+ months time. And somehow in only three days 250,000 people have plunked down a $1K deposit. (Yes, even me; I’m excited!). With this new twist on crowd-funding, Tesla has an extra quarter billion dollars to work with…to fast-track R&D, to accelerate production, to heighten awareness.
What 21st century business idea can you appropriate for your organization? Do you even know what new approaches other leaders are trying? How will you find them? Will you share them here?