Let’s try something. At the beginning of your team meeting, ask someone to re-state the purpose of your organization and to remind the group of the three or four strategic intentions (or goals or objectives) that will move you there. Write this material on the board where it can’t be ignored.


What do you expect to hear at the end of that meeting in response to this: “How are we closer to our purpose now than we were when this meeting began?” If there are eight of you in the room for two hours, are you at least 16 hours closer to achieving your purpose? How can you structure your approach so meetings will always produce a positive response to this wrap-up question? Do you have the courage to ask it every time?

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