There are some questions you never ask clients but you’d love to know their responses. There are lots of reasons. We’re timid. We don’t want to offend. We don’t want to appear dumb. We are afraid of what we’ll hear.
Call your team together and make a list of all the customer questions you don’t ask and talk about the reasons you don’t ask. Now, how will you find the answers? Are there indirect ways? Or do you need to find the courage to ask directly? What now?