01 Comment

A common refrain I’m hearing right now surrounds the notion of “pulling back” or “retreating” as we all navigate uncertain economic waters. My fear is that many leaders are trying to recreate yesterday as a way to ready their organizations for tomorrow. Bluntly, yesterday just won’t work tomorrow; our memories must never be bigger than our dreams.

Question:

What “yesterday” are you clinging to, trying to re-create? (Think hard about this. Name it!) Now, what risk are you moving into as this year progresses? How will focussing on a “new tomorrow” change your actions going forward? Your results?

  1. Great question Corey. Too often we are caught doing the same thing in the same way expecting a different result. That’s the definition of insanity.

    I posted a Brandit article in January advancing the same theme. Economic slowdown is an opportunity to refocus your brand around a fresh set of goals.

    We are in a time when we must face the challenge of change with creative thinking. Be proactive rather than reactive. Thanks again for your carefully crafted questions that make us think.

    Here is the link to my blog.
    http://robyntbraley.blogspot.ca/2015/01/how-to-grow-your-brand-in-uncertain.html