Great organizations, great leaders, don’t just speak TO their clients, they speak FOR them. They advocate. They ensure their clients’ voices are heard when changes are made, when decisions are contemplated, when the future is being created. Strong leaders know what’s on their users’ minds; they know what could make them more effective….and they say it!


Do you know your clients well enough to speak up for them when opportunity presents itself? Do you have the confidence to advocate for them? What must you do this week to grow your voice as their voice?

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