What do your competitors do well? What do they do right? What makes them successful? Sam Walton used to have his key people visit competitors’ stores and report what they do well without criticism.
Specifically, what are your competitors doing well today? Dig into that. What questions are they obviously asking and then answering with impact? Does openness to seeing the sunny side of your adversary’s offering enhance your understanding of your client base? How will you leverage appreciation for strong competition to increase your capacity for innovation?