I wish I could remember where I heard this (because I can’t take credit for it)….Stop interrupting what people are interested in and be what people are interested in.


Is your organization asking possible partners (stakeholders, customers, funders) to take a time-out from doing what they’re doing to think about you? Or, are you already clearly in their field of vision? How can you be compelling to potential partners BEFORE you ask them to get involved with you?

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