That sounds silly. It’s not. Too many of us don’t really set targets; we just seek to do more, be more, achieve more than we did last year. The problem with that is “more” never goes away. “More” is an obsession. “More” is impossible to achieve. “More” is an ever moving target.


Why not quantify “more” for 2015? What will you be happy with? What fixed target will replace “more” as your operating approach for the coming year? Be very clear, very specific. How will you build the plans to make it happen, monitor progress on the way, and celebrate (even relax for a while) when you get there? How will you feel leaving “more” behind?

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