Originally appeared March 9, 2008

“Clients often don’t know they are satisfied until they are dissatisfied,” a great quote from a team session I conducted this past week. Most of us spend considerable energy working to keep our customers satisfied but very little helping them know it. Let our offering speak for itself might not be good enough.


What’s your strategy to assist your satisfied customers to recognize your level of quality and service? What one new thing can you do this week to raise customer awareness of your high-level service? How will you track it?

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