Organizations get complacent. We fall in love with our approach, our product, our service, our positive feedback. That’s dangerous. If we’re not vigilant about assessing our strengths and shortcomings, someone will zoom right past us. Guaranteed.


When will you convene a competitive analysis on yourself; a no-holds-barred team session with the theme – “If we were a new competitor in this space, what would we do to outshine (insert your organization’s name)?” What will you expect to hear? What will you do if no-one articulates any holes in your offering? What will you do with the learnings that show up?

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