If your organization folded today, what would be forever missed? Sure, clients and suppliers will miss your product and/or service but they’ll move on. Does your company show up in a way that people will truly miss you? Do you even think about it?
What is the essence of your enterprise? Who are you that no other business can claim to be? Why are you special? If you know the answer, how will you nurture it? If you don’t know the answer, how will you find it, develop it, bring it into your culture and take it out into the world? What’s uniquely you?