Your employees, your suppliers, your customers are all using the web everyday. Webpages. Blogs. Facebook. Twitter conversations. LinkedIn groups. Your stakeholders ARE talking to each other; do you know what they’re saying?
Do you know what your clients look at online, where they gather – what are they dreaming about? Do you know your suppliers’ online haunts – what are they worrying about, dealing with? What about your employees – do they have online hideouts? In this wired world, how will you find the people who matter to your business? How will you engage with them there?