What’s your story? For WestJet it boils down to one thing – they care about their customers – and they want you to experience that. Interestingly, WestJet could have passed out fancy cookies to every passenger throughout December; some would have smiled. Instead they chose to go large with a few customers (demonstrating their foundational story) and now it’s gone viral on YouTube.


What key thing about your organization would you like people buzzing about? How might you show it in a big way that people feel compelled to share it? How can you do that and yet maintain a sense of humility? Ask your team what’s possible?

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