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What’s your story? For WestJet it boils down to one thing – they care about their customers – and they want you to experience that. Interestingly, WestJet could have passed out fancy cookies to every passenger throughout December; some would have smiled. Instead they chose to go large with a few customers (demonstrating their foundational story) and now it’s gone viral on YouTube.

Question:

What key thing about your organization would you like people buzzing about? How might you show it in a big way that people feel compelled to share it? How can you do that and yet maintain a sense of humility? Ask your team what’s possible?

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