Here’s an interesting exercise. Dig out the notes from a Strategic Planning and/or Brainstorming session you had 3-5 years ago. Read through the SWOT analysis, reconsider the suggestions/ideas your team had then.
Are your challenges the same as they were a few years ago; why, what have you done or not done? Are the opportunities the same; why, what have you done or not done? What two specific ideas rejected back then will you actively consider today? When will you schedule an hour to do this? (Let me know what you find.)