Originally Published Feb 19, 2007

Vision statements, mission statements: I’ve talked with organizations that have spend days (even months) developing sometimes crisp but often everything-to-everyone statements that mean nothing the day after the ink dries. Perhaps we need to re-invent our language; have the words “vision” and “mission” lost their meaning.


What’s your “promise” to your client? What unspoken expectation does he/she have of you and your organization? How do you ensure that you deliver on that “promise,” even exceed it, in every interaction you have?

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