I remember someone saying once: “Clients often don’t know they are satisfied until they are dissatisfied.” Isn’t that so true? We expend a lot of energy trying to keep our customers satisfied but often no time ensuring they recognize it. It’s a conundrum – trying to be humble and yet not being taken for granted.


What do you do to help your clients recognize the quality of service you provide? What one new thing will you start doing this week to imprint your value in their minds? How will you listen for their feedback?

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