What do you feel when one of your competitors does something very well: envious, critical, curious, unlucky? Then what happens; do you rush out to duplicate their successful offering?
What changes if you look at a competitor’s success with the approach – what were they thinking? What happens if you look for the questions that led them to their discovery not just the mechanics of their idea? What might you discover if you continue to ask more questions as a result – questions about your products and services, questions about your customers and their needs, questions about the market, the community, the environment? What big discovery might you make when you start with your competitor’s best ideas?